Greek Tourism - Basic Figures 2011
Contribution to GDP 15,8% [WTTC]
Contribution to Employment 17,6% of total employment [WTTC]
Total Employment 720.600 [WTTC]
International Tourism Receipts 10,5 bn. €  [BoG]
International Tourist Arrivals 16,4 mi.
Average per capita tourism expenditure 639 €
Market Share 1,7% World, 3,2% Europe
Seasonality 54% of international tourist arrivals are recorded in July - August - September
Concentration of Supply 66% of hotel beds are concentrated in 4 areas of Greece [HCH]
Hotel Capacity 9.648 hotels / 763.668 beds [HCH]
Top 5 markets  Germany (2.240.481), U.K. (1.758.093), FYROM (1.356.000), France (1.149.388), Italy (843.613)  [H.ST. & BoG]
Top 5 airports (in international tourist arrivals) Αthens (3.123.631), Heraklion (2.137.230), Rhodes (1.717.477), Thessaloniki (869.929), Kos (843.171 ) [HELL.STAT.]

2011 Performance

Greece - Competitors
2011 Performance Indexes Greece Spain Cyprus Turkey Egypt Croatia
Ranking - International Tourist Arrivals 17th 4th below 50th 6th 26th 24th
Ranking - International Tourism Receipts 19th 2nd below 50th 12th 33th 32th
International Tourist Arrivals 2011 (in mi.) 16,4 56,7 2,4 29,3 9,5 9,9
% change in arrivals 2000 - 2011 32,3% 22,2% -11,1% 205,2% 86,3% 86,8%
International Tourism Receipts - 2011 bn USD 14,6 59,9 2,5 23,0 8,7 9,2
% change in receipts 2000-2011 58,7% 99,7% 31,6% 202,6% 102,3% 228,6%
Average per capita tourism expenditure per trip in USD 890 1.056 1.042 785 916 929
World Market Share - International Tourist Arrivals 1,7% 5,8% 0,2% 3,0% 1,0% 1,0%
World Market Share - International Tourism Receipts 1,4% 5,8% 0,2% 2,2% 0,8% 0,9%

Source: SETE, data processed by Hell. Stat Authority, UNWTO, WEF