Greek Tourism - Basic Figures 2012
Contribution to GDP 16,4% [WTTC]
Contribution to Employment 18,3% of total employment [WTTC]
Total Employment 688.800 [WTTC]
International Tourism Receipts 10,4 bn. € (including cruise receipts) [BoG]
International Tourist Arrivals 16,9 mi. (including cruise passenger arrivals)
Average per capita tourism expenditure 616 € (including cruise data)
Market Share 1,5% World, 2,9% Europe
Seasonality 56% of international tourist arrivals are recorded in July - August - September
Concentration of Supply 66% of hotel beds are concentrated in 4 areas of Greece [HCH]
Hotel Capacity 9.670 hotels / 771.271 beds [HCH]
Top 5 markets  Germany (2.108.787), U.K. (1.920.794), FYROM (1.300.000), France (977.376), Russia (874.787)  [H.ST. & BoG]
Top 5 airports (in international tourist arrivals) Αthens (2.651.062), Heraklion (2.067.475), Rhodes (1.593.298), Thessaloniki (901.573), Corfu (824.000) [HELL.STAT.]

2012 Performance

Competitors
2012 Performance Indexes SpainCyprusTurkeyEgyptCroatia
Ranking - International Tourist Arrivals   4th below 50th 6th 22nd 26th
Ranking - International Tourism Receipts   2nd below 50th 12th 32nd 33rd
International Tourist Arrivals 2012 (in mi.)   57,7 2,5 35,7 11,2 10,4
% change in arrivals 2000 - 2012   24,4% -7,4% 271,9% 119,6% 96,2%
International Tourism Receipts - 2012 bn USD   55,9 2,6 25,7 9,9 8,6
% change in receipts 2000-2012   86,3% 36,8% 238,2% 130,2% 214,3%
Average per capita tourism expenditure per trip in USD   969 1.040 720 884 846
World Market Share - International Tourist Arrivals   5,6% 0,2% 3,4% 1,1% 1,0%
World Market Share - International Tourism Receipts   5,2% 0,2% 2,4% 0,9% 0,8%

 

Source: SETE, data processed by Hell. Stat Authority, UNWTO, WEF