In 2010, the contribution of tourism to Greek GDP amounted to 16%, while total employment in tourism (786,000 jobs) corresponded to 17.8% of the workforce. Up to 360,000 jobs could be created in the tourism industry by 2019, corresponding to 100% of the unemployed in Greece in 2009.

Compared to the rest of the world, Greek tourism has achieved satisfactory performance. According to the most recent data published by the World Tourism Organisation (WTO), in 2010 Greece was in 17th position as regards the number of international tourist arrivals and 21st as regards international tourism receipts. Moreover, according to the World Economic Forum (WEF), in 2011 Greece was in 29th position out of 139 countries included in the Travel and Tourism Competitiveness Index, while Greece occupied the 83rd position in the Global Competitiveness Index.

This data proves that Greek tourism is one of the few sectors of the national economy that is competitive at a global level.