In 2012, the contribution of tourism to Greek GDP amounted to 16.4%, while total employment in tourism (688,800 jobs) corresponded to 18.3% of the workforce.

Compared to the rest of the world, Greek tourism has achieved satisfactory performance. According to the most recent data published by the World Tourism Organisation (WTO), in 2012 Greece was in 17th position as regards the number of international tourist arrivals and 23rd as regards international tourism receipts. Moreover, according to the World Economic Forum (WEF), in 2013 Greece was in 32nd position out of 140 countries included in the Travel and Tourism Competitiveness Index, while Greece occupied the 96th position in the Global Competitiveness Index.

This data proves that Greek tourism is one of the few sectors of the national economy that is competitive at a global level.